I'm willing to bet, whenever you have marketing strategy discussions with your team, you typically discuss the same three or four social platforms — Facebook? Check. Instagram? Check. Pinterest? Check.
But — what about Amazon?
In 2018, Amazon launched "Amazon Advertising", (formerly Amazon Marketing Services, or AMS), as a search advertising solution for Amazon vendors. Similar to pay-per-click ads on Google, sellers only pay when shoppers click on ads.
AMS is rapidly growing. In fact, Amazon's ad revenues are projected to amount to 12.75 billion in 2020, with an impressive 23% growth since 2019.
If you're already not using AMS , your team should consider it. Amazon Advertising could become a core advertising platform for many businesses, as well as a good alternative to Google and Facebook.
