As a marketer, social media is undeniably important – in fact, in 2020, three-quarters (74%) of all global marketers now invest in social media marketing.
Social media can help you engage with new audiences, increase brand awareness, handle customer service inquiries, and even increase sales. (As an avid Instagram user, I can't count the amount of times I've "Swiped Up to Purchase" on a link from a popular influencer.)
But there's plenty of risk involved with social media, as well. Among other things, a bad social media post could spiral into a full-blown PR crisis or get your business into legal trouble.
Fortunately, there is a tactic you can use to ensure your social media strategy is safe, consistent, and scalable as your company grows and different employees get access to your social media accounts: a social media policy.
Let's explore how these five companies created effective social media policies to inspire your own, today. Just remember, there isn't just one 'right' policy for every company. Pick and choose what you like from these five companies to help get you started, and tailor it to fit your culture and business objectives.
But first, let's dive into a few benefits of a social media policy.
